With a passion to help clients optimize their working spaces, Jim is driven to assist customers achieve their desired environments. Beginning in 1991, he gained extensive knowledge of the furniture industry before launching Baker Interiors in 2000 which was sold to Allied in 2004. Designed to offer unique and innovative furniture solutions for budgets of all scopes. Jim’s mission with Innovare Interiors is to successfully deliver satisfaction and convenience. Graduating from Western Michigan University with a bachelor’s degree in marketing, he maintains memberships and affiliations with the Lansing Regional Chamber of Commerce, Michigan Chamber of Commerce, Knights of Columbus, Building Owners and Managers Association and Office Furniture Recyclers Association. He lives in Lansing with this wife and four children, coaching football at Lansing Catholic High School and spending weekends up-north, golfing with friends and spending time with his family.